Privacy policy

Effective Date: January 18, 2025

At Eyden Villarreal & Co., we value your privacy and are committed to safeguarding the information you share with us. This privacy policy outlines how we collect, use, store, and protect your data when you interact with our website. By accessing our site, you consent to the terms outlined in this policy. Please read it carefully to understand how we handle your information.

1. Purpose of the Website

Eyden Villarreal & Co. provides content, resources, and insights focused on student life, mental health awareness, leadership, and personal growth. We use your data to improve your website experience, send newsletters, and provide relevant content. Occasionally, we may include promotional content or external links for your convenience, though we are not responsible for the content or security of third-party sites.

2. Data We Collect

We are committed to data minimization, meaning we only collect the data necessary to fulfill the purposes outlined in this privacy policy.

Personal Data

When you interact with our website, we may collect personal information such as:

Your name
Email address
Other details you choose to provide (e.g., contact forms, feedback)

Non-Personal Data

We also collect non-personal data, such as:

IP address (for security and analytics purposes)
Device and browser information
Pages visited and interactions on our site
Referring URLs

Note on Data Minimization:

We strive to collect only the necessary data. For example, IP addresses may be collected by default for security purposes or through our analytics tools, but we do not use this data to identify individual users. We also offer you the option to limit or block tracking technologies such as cookies.

3. How We Use Your Data

We use your personal and non-personal data to:

Provide services and communications: Send you updates, newsletters, or responses to your inquiries.
Improve user experience: Personalize content and enhance site performance.
Monitor website usage: Understand user behavior to make improvements to our site and services.
Legal obligations: Comply with applicable laws and regulations, resolve disputes, and enforce our terms of service.

We will not use your personal data for purposes other than those specified without your consent.

4. Data Retention

We retain personal data only for as long as necessary to fulfill the purposes outlined in this policy, or as required by law. Data retention periods are as follows:

Newsletter Data: Retained for as long as you remain subscribed. You can unsubscribe at any time, and we will remove your data from our mailing list within a reasonable timeframe.
Website Interaction Data: Retained for up to 12 months for analytics purposes.
User Data Requests: Retained for the duration of your request or legal requirement.

If you wish for your data to be deleted before the retention period expires, you may contact us, and we will comply with your request where possible.

5. Your Data Rights

As a user, you have certain rights regarding your personal data. These include:

Access: You may request access to the personal data we hold about you.
Rectification: You may request that we correct any inaccurate or incomplete data.
Erasure: You may request the deletion of your personal data (also known as the "right to be forgotten").
Restriction of processing: You may request that we limit the processing of your data in certain situations.
Data portability: You may request the transfer of your data to another organization.
Objection to processing: You may object to the processing of your data for certain purposes (e.g., direct marketing).

To exercise any of these rights, please contact us at legal@post.com. We will respond to your request in accordance with applicable laws.

6. California Consumer Privacy Act (CCPA)

If you are a resident of California, you have the following rights under the California Consumer Privacy Act (CCPA):

Right to Know: You can request the categories of personal data we collect, the sources from which we collect it, and the purposes for which we use it.
Right to Delete: You may request that we delete the personal data we have collected from you, subject to certain exceptions.
Right to Opt-Out: You may opt-out of the sale of your personal data (though we do not sell your data).
Right to Non-Discrimination: We will not discriminate against you for exercising your CCPA rights.

To exercise your CCPA rights, please contact us at legal@post.com . We will verify your identity before processing your request.

7. Children's Privacy

Our website is not directed at children under 13, and we do not knowingly collect personal information from minors. If you are a parent or guardian and believe we have inadvertently collected information from a child under 13, please contact us immediately. We will take steps to delete any such data.

If our website is ever directed to children or we collect data from children, we will comply with the Children's Online Privacy Protection Act (COPPA) and obtain verifiable parental consent before collecting personal information.

8. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website. Cookies help us:

Personalize content and provide a better user experience.
Monitor site performance and analytics.
Serve relevant advertisements (if applicable).

You can control cookie preferences through your browser settings. Please note that disabling cookies may limit some functionalities of the website.

9. Data Security

We implement appropriate security measures to protect your personal data from unauthorized access, alteration, and destruction. These measures include encryption, secure servers, and regular security audits. However, no data transmission or storage system can be guaranteed to be 100% secure. By using our website, you acknowledge and accept these risks.

10. Sharing Your Data

We do not sell or rent your personal data to third parties. However, we may share your data in the following circumstances:

Service Providers: We may share your data with trusted third-party vendors who assist us with website operations, email communications, and analytics. These providers are required to keep your information confidential and secure.
Legal Compliance: We may disclose your data if required by law or in response to a valid legal request (e.g., a subpoena or court order).
Business Transfers: In the event of a merger, acquisition, or sale of assets, your data may be transferred to the new entity.

11. Changes to This Privacy Policy

We reserve the right to modify this privacy policy at any time. When we update our policy, we will post the new version on this page with the updated effective date. We encourage you to review this policy periodically for any changes. By continuing to use our website, you accept the updated privacy policy.

If you have any questions, concerns, or requests regarding this privacy policy, please contact us:

Email: legal@post.com

Address: 5716 Houston Rd, Brownsville Tx USA, 78521